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The skincare brand will have a Sun Safety Booth as well as two sampling kiosks.
La Roche-Posay is the official sunscreen partner of the Mubadala Citi DC Open.
The Mubadala Citi DC Open, one of the most prestigious tournaments in tennis, will take place from July 27 to Aug. 4 at Rock Creek Park Tennis Center in Washington, DC and is expected to bring in over 80,000 attendees. It is reportedly the only combined ATP & WTA 500 tournament in the world and the longest-running pro tennis event to be held in an equal-access public park.
La Roche-Posay will have a Sun Safety Booth located across from Market Square next to the match and practice courts on the Southeastern end of the stadium court as well as two sampling kiosks at both the North and South entrances.
“We are excited to partner with the Mubadala Citi DC Open as the official sunscreen sponsor,” said Rachelle Mladjenovic, general manager at La Roche-Posay. “La Roche-Posay has been dedicated to raising awareness for sun safe behaviors and early detection for nearly 15 years, and our sponsorship of the renowned Mubadala Citi DC Open allows us to showcase and promote this alongside best-in-class tennis matches.”
The sponsorship of the Mubadala Citi DC Open will reinforce La Roche-Posay’s 2024 sunscreen campaign that aims to make Every Day A Sunscreen Day. La Roche-Posay is raising awareness of daily photoprotection practices as a matter of public health with its new sun campaign, Every Day Is A Sunscreen Day. The campaign partners with US tennis professionals Frances Tiafoe and Madison Keys and board-certified dermatologist Dr. Mamina Turegano to support the brand’s ongoing dedication to raising awareness of sun-safe behaviors, including daily sunscreen use on and off the tennis courts to help reduce the risk of skin cancer, the most common cancer in America.
The Mubadala Citi DC Open will support La Roche-Posay’s Every Day Is A Sunscreen Day campaign during session five on Wednesday, July 31 with enhanced, free product giveaways, on-court promotions and leading the honorary coin toss to begin evening play.
La Roche-Posay also set up an immersive light installation at Edge in New York City to spotlight UV protection. Read up about it here.
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